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Content management – doing it right!

Blog post written by Dave Henson | 18 June 2013 | Category: Content management

We are quite used to building content-managed websites where the client has control over what is going to appear on their site. But occasionally my heart sinks once the site has gone live and it’s not being updated or, if it is, it’s just the bare minimum of content with the occasional badly framed/exposed/cropped photo.

Even with the best of intentions this sometimes happens and it is important from the start to make sure that you have the resources to keep the site updated with good, well-written and grammatically correct content and high-quality photos.

Who is responsible for writing the content? Who is going to supply the photos for the website? Who will take charge of actually adding the content to the site?

Keeping a website up to date takes time and thought. It’s something that needs to be built in to someone’s daily tasks and not something that “we’ll get around to when we’ve got the time”.

Importantly, it also takes a level of skill and knowledge. Not everyone is adept at the English language particularly when it comes to being creative and interesting. Many people don’t know how to produce a good photo or how to process images after shooting to enhance them. For example, the pictures below show how a badly take photo can be manipulated to end up with a decent result.

If you can’t do it in-house then get someone to help. Employ a copywriter and/or a professional photographer. We can help – just get in touch.

What you show on your website will often be the first impression that a potential client has of your organisation. Do you really want to leave it to chance?

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