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E-commerce – not reinventing the wheel

Blog post written by Dave Henson | 11 November 2014 | Category: E-commerce

We have built up a reputation for building tailor-made websites that will do exactly what the client wants but when it comes to e-commerce this can sometimes feel like reinventing the wheel. When we started building e-commerce sites 15 years ago, there were no systems out there that you could buy so everything had to be built from scratch.

That’s not the case today with a wide range of different e-commerce systems to suit all needs and budgets. This year I have spent some time looking into these and having looked at all of the criteria, we plumped for BigCommerce. The redesigned site for Pace Aquatics has been built using BigCommerce and it went live last week – see www.pace-aquatics.co.uk.

It means that putting together an online shop is an easier process and therefore not as costly. It also means that you have access to so many more features than you would have with a custom-built shop especially marketing features – the most important aspect of an online shop after you have gone live.

Are there any disadvantages of a system like this? Well you may find there are one or two things that you want to be able to do that the system can’t do. We came across a couple when building the Pace website and you may occasionally have to accept that and work round them. But the feature-rich capabilities of a system like BigCommerce far outweigh the odd issue and we feel we made the right decision and we were able to get the redesigned Pace website produced and up and running within weeks.

If you’re interested in finding out more, why not drop me a line?

From marijuana to Mrs Snowball - e-commerce has come a long way

Blog post written by Dave Henson | 22 October 2014 | Category: E-commerce

Did you know that the first e-commerce transaction was in 1971 or 1972? Students using Arpanet (the predecessor of the internet) at Stanford University's Artificial Intelligence Laboratory engaged in a commercial transaction with their counterparts at Massachusetts Institute of Technology, using the network to arrange the sale of an undisclosed quantity of marijuana.

And did you know that the world’s first B2C online shopper was in the UK?  It was May 1984 when 72-year-old Mrs Jane Snowball (pictured in an ITN interview) first used the new Gateshead Council Shopping and Information Service, to purchase her weekly groceries from Tesco.

We’ve come a long way since then and we now take online shopping for granted with billions of pounds being spent every year online.

But what does it take to put an online shop together? Often people embark on an online shop with their sights and ambitions (and budgets) set too low or without realising what’s involved. We’ve produced online shops for a long time now and it occurred to me that it would be really useful to put together a checklist of all of the aspects of an online shop.

To that end I am producing an e-book that will outline all of the things that need to be considered when embarking on an e-commerce project. It’s going to be a long list but it will hopefully give anyone thinking of setting up an online shop an exhaustive guide as to what’s required, not just in setting up the shop but also in getting people to buy and continue to buy.

We'll be advertising it on our website as soon as it's available.

In the meantime, if we can help with your e-commerce project why not get in touch.


Update!!! The e-commerce e-book is now available. Just head on over to this page to download your copy.