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A unique form of marketing - the video letter

Blog post written by Dave Henson | 20 October 2015 | Category: Video

It’s something that I’ve been doing for a while to get in front of new customers – video letters – and it occurred to me that it might be of interest to our customers so I thought I’d pop it in a quick blog post and just test the water.

It’s a highly-focussed and targeted method of marketing – right to the person you want to talk to.

The idea is to record a quick video message and upload it and then send the link to the contact in question. In our case we’ve produced a special page just for this which also includes customisable boxes around the video into which content and links can be placed that are relevant to the person we are trying to contact. Then there’s a feedback form and contact details at the bottom so they can get back in touch with you. It also sends us an email so that we know when our contact has looked at the video and we can then follow up appropriately.

Video letter screen grab

If you’re reading this because you received our Morsels e-bulletin then we’ve produced a video letter example just for you so that you can see how it works.

Videos can be shot on a smartphone mounted on a tripod and will still look professional.

One of the advantages of the video letter is that your contact can see and hear you and get that first impression of you before even meeting you and hopefully it will be a favourable one (please say it is in the case of my video – not that I’m needy or anything!)

Another advantage for us is the novelty value. It’s not a form of marketing that many people use so when someone sees a video personally addressed to them, they are flattered and it makes a good impression.

I’d be interested to get your feedback!