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I don’t care about your website

Blog post written by Dave Henson | 30 September 2015 | Category: Web design

Don’t get me wrong, if you’re a customer of ours I care about your website but let’s be honest, people visiting your site don’t give a hoot about it.

They don’t care that you’ve got 587 people following you on Facebook. They don’t care that your website had 1,312 visits yesterday, with 48.2% coming from mobiles or tablets. And they don’t care that your titles are 24 point text using Frutiger Medium typeface.

All they care about is that it solves their problem whatever that might be and that it is easy to use so that they can get in, sort out what they want to do and get back to chatting with their friends, drinking a nice glass of red and getting on with their lives.

So your job and ours is simply to make it as easy for them to do what they want: to buy a product, to sign up for an event, to download a brochure, to watch an instructional video.

You and we always need to put ourselves in the shoes or your website’s visitors.

How would you feel using your website if you were your customer?

It’s your job and our job to care about your website, not your customer’s.

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