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Is Twitter dying?

Blog post written by Dave Henson | 29 October 2015 | Category: Social media
(1070 views)

TwitterTry typing ‘is twitter dying’ into Google and you’ll find a whole bunch of articles that suggest it is. Now admittedly you can replace the word ‘twitter’ with any number of things and find numerous results – I tried it and did – but there is genuine concern that Twitter has lost its way and that it might be about to fade into obscurity.

I was quite active on Twitter a few years ago but I didn’t find that it helped my business, which was the main reason for me being on it. I know of a few people who say that Twitter does work for them but the people I have in mind have been prolific tweeters for a long time and have the skill and ability to actually post interesting tweets thereby engaging with people and starting conversations.

Despite a brand recognition of 90%, Twitter only has 30% penetration and there is evidence that ordinary people are posting less and less, leaving it to celebrities, big brands and journalists and becoming less active on it themselves.

There is also evidence that people are finding Twitter an unpleasant place to be. It’s like an unpoliced no-go area in a dystopian town where people can walk around anonymously and abuse, threaten, harass and bully other people with impunity.

I’d be interested in hearing other people’s views. Do you still use Twitter and does it work for you?