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The email marketing process part 3 - The distribution list

Blog post written by Dave Henson | 07 September 2013 | Category: Email marketing

We run email marketing campaigns for many clients and these go to lists of varying sizes. You can supply us with a list of recipients or, as we do with a lot of clients, we can use the opt-in list from your website. For some clients we have actually constructed and manage their website as well so we can access the online database which we will have built in order to download the latest additions to the mailing list.

It is important that all lists only contain the names and email addresses of people who have actually opted in to receive communication from you or people who are legitimate contacts of your organisation.

It is also important that you offer all recipients a way of opting out of receiving communication and that you actually carry out their request when they have asked to be removed from the mailing list especially if you are managing your own lists. For those clients for whom we hold their definitive mailing list we make sure that any unsubscribe requests are actioned so that the contact doesn't receive any more emails.

If you supply us with the list, we process the list to get it into a format we can work with. More often than not distribution lists are supplied to us in Excel format but they can be supplied in any database format that we are able to read. Check with us before sending.

If you want to use merge fields in order to personalise the email, then these will need to be included in your list as separate columns. There's more about this in our other blog post in this series: Part 1 - Producing the email piece.

Related blog posts

The email marketing process part 1 - Producing the email piece

The email marketing process part 2 - Setting up the campaign

The email marketing process part 4 - Testing, sending and reporting