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The Facebook Blue Whale

Blog post written by Dave Henson | 27 April 2015 | Category: Social media

Facebook Blue Whale

One of the things we have noticed on the Facebook pages we manage is that despite being a diverse range of pages, the graphs that show the times of day when people are engaging with the pages are strikingly similar.

I’ve decided to call it the Facebook Blue Whale because as you can see from my artistic endeavours, the shape of the graph resembles said beast.

Below is a montage of five graphs from pages we manage and, as you can see, in all cases engagement with Facebook creeps up during the course of the day peaking in the evening between about 8 and 10pm.

This has two important implications. Firstly, if you want to engage with the fans of your page, post to Facebook at those times. Secondly, bear in mind that they are probably sitting down relaxing and browsing Facebook on their smartphone or tablet in front of Coronation Street so don’t try selling to them or being commercial. Engaging on Facebook is all about being informative, entertaining and/or educational.

So use the power of the Facebook Blue Whale today!

Facebook graphs