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The value of testimonials - part 1

Blog post written by Dave Henson | 28 August 2014 | Category: Web design
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One of the most important things you can do on your website is to have testimonials – people shouting out about how good you are. It shows your prospective customers what your actual customers think of you.

But, as with all things, you’ve got to get it right. Here are four testimonials which go from bad to better to best.

Great job, well done
Linda S., Canterbury

BAD. It’s too short of course and doesn’t tell a prospective customer anything useful. In fact it’s going to do more harm than good because it looks as though you’ve asked a customer for a testimonial and they really can’t be bothered to say much about you. To make matters worse, even if it is a genuine testimonial, it doesn’t look like it is. Linda S could have been made up.

John and his team did a great job on our latest project. Nothing was too much trouble and everything we threw at them was handled with professionalism and courtesy. The artwork was delivered on time to the printer and our client was delighted with the final brochures.
Linda Summers, Director, Hengist Marketing, Canterbury

GOOD. This is much better. It tells a prospective customer what you did for your customer and gives them a credible name, job title and company. We had a customer recently contact a number of our clients from our testimonials to get a reference and I’m going in to see them next week about working with them on a long-term basis.

John and his team did a great job on our latest project. Nothing was too much trouble and everything we threw at them was handled with professionalism and courtesy. The artwork was delivered on time to the printer and our client was delighted with the final brochures.
Linda Summers, Director, Hengist Marketing, Canterbury

BETTER. The next step up. Adding a photo of your customer gives the testimonial a more personal touch.

We had to get 1,000 16-page brochures produced for a client in 2 weeks. It was a tall order and we needed a company we could work with who could take the pressure off and deliver. John and his team did a great job on the project. Nothing was too much trouble and everything we threw at them was handled with professionalism and courtesy. The artwork was delivered on time to the printer and our client was delighted with the final brochures.
Linda Summers, Director, Hengist Marketing, Canterbury

BEST. This one expands the testimonial a bit more to address the problem that the customer had that you were able to solve.


Want to be even more credible? How about a video testimonial? It needn’t be difficult or time consuming. A quick trip to the customer’s office, video them on your smartphone saying nice things about your company, upload to YouTube and embed on your website. If you want to know more about embedding video on your website, give me a call or drop me a line.

In the meantime, why not take a look at our testimonials supplied by some of our brilliant customers. Just pop over to www.novamedia.co.uk/testimonials.

There’s more next week including how you can get the most out of your testimonials.