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(Y)Our calls to action

Blog post written by Dave Henson | 19 October 2015 | Category: Marketing

We’ve made a bit of a change to our own website recently, practising what we preach. We realised that our own calls to action were not as prominent as they might be especially on the home page.

So we add in our three main calls to action at the top of the home page:

  • A link through to my e-book ‘23½ ways to transform your website into a success generator’
  • A link through to my second e-book ‘An e-commerce primer’
  • A link through to our website appraisal service

It may be argued that there should be just ONE clear call to action on a page but in our case each of the three pages linked to above is a landing page with a call to action in its own right. So if we’re dealing with a client who wants an e-commerce site built then we’ll send them directly to www.novamedia.co.uk/ecommercebook.

But when people come across our home page they will hopefully find something of interest at the top of the page and click through.

Does your website have a call to action or landing pages? It’s something that’s worth thinking about.