Novamedia designs and sends email campaigns for Weald Aquatics, a supplier of pond and aquarium products to the surrounding areas of Sevenoaks, Bromley, Orpington and Keston.
Weald Aquatics is based at a garden centre that is a bit out in the sticks so it's important for them to be able to keep in contact with their customers. We came up with the idea of the Weald Aquatics Club. Customers can sign up in the shop or online and join the Weald Aquatics Club. The monthly club newsletter informs them about special offers and news and contains product reviews, advice and tips and competitions
Each month we produce and send an email newsletter to the club members. As with all of our email marketing campaigns, the results are tracked so that we know who has opened the email and which links they have clicked on. The open rate for the club email is very high mainly because the list quality is very good and also because we adhere to the golden rules of email marketing.
We started our shop in October 2010 and have used Novamedia for all of our marketing including the shop's website, all of the signs in the shop, all our literature and advertising and our online marketing such as the blog and the excellent monthly email marketing campaigns. Their work has been of the highest quality and always on time and, most importantly, highly effective. I would recommend Novamedia to anyone who needs professional marketing and design.
Gary Wright, Director Weald Aquatics