We know how effective email marketing can be so we also use it ourselves! Novamedia Morsels is bite-size pieces of information and it’s is sent out regularly to our database of customers.
We know people lead busy lives so the philosophy behind Novamedia Morsels is to serve up information in bite-sized pieces with links through to more information if the customer is interested in reading more.
This has two advantages. Firstly it keeps the email small and easy to read; recipients don’t have to scroll through a page of heavy text. Secondly and more importantly, recipients have to click on links to find out more about a particular topic, and we can track these click-throughs to see which customers have clicked on which links and follow up where appropriate.