Located at the north east corner of London's Leicester Square, The Prince Charles Cinema is one of the most popular independent cinemas in the UK. Novamedia was selected to create a website to refresh their online presence, and we worked to make their vision a reality.
The site's primary purpose is to showcase the cinema's film listings, as well as making ticket buying as simple as possible. It was important to make it easy as possible for visitors to find the films they are looking for on the correct dates. To this end it is possible to find films via a monthly calendar, the next seven days' listings, search, film detail pages and season details pages. Website visitors can also import listings into their own personal calendars, a feature we implemented by allowing them to download an iCalendar file.
Other pages include a venue hire page, a photo gallery, a membership scheme page, and a link to their external webstore.
The high-quality photography, video and film posters The Prince Charles Cinema have at their disposal meant there was a huge amount of potential to create a stunning looking website. We believe we have acheived exactly that, using large photos on film pages, sliders at the top of each page, and full-width images and video throughout.
The website was built using WordPress with the addition of many custom features including a MySQL full-text search across different post types and the scheduled retrieval of performance data from the cinema's Jack Roe TaPoS system. By periodically retrieving performance data as XML we were able to update the performance times on the website without the need for somebody to do this manually, saving the cinema staff a lot of time.
The cinema required the ability to add pages to the website and control not just their content but also their layout. To achieve this we used the Beaver Builder WordPress plugin which provides an intuitive drag-and-drop page builder interface. We also made it possible to easily add complex functionality to pages (such as a calendar of upcoming films and a random gallery of upcoming events) using shortcodes.
The website is fully responsive and provides a beautiful mobile experience with a seamless checkout process, achieved by customising the TaPoS booking page styles to match those of the new site.
The Prince Charles Cinema's website is a crucial sales tool, bringing in well over £1 million a year, so in creating a whole new site we needed to work with a company that could understand our needs and ensure we maintained (and improved on) the previous performance. Novamedia have been great to work with, creative and very responsive to our needs. It wasn't always easy. With such a complex site and a need to maximise every opportunity, there were a few problems along the way but Dave and Michael helped us ensure a smooth transition. They overcame all obstacles and responded to the functional needs swiftly and effectively. It doesn't look half bad either! This was a big job, and one of vital importance to us. It's pleasing to say Novamedia did a superb job, representing great value, and we and our customers love our new site.
Simon Thomas, Prince Charles Cinema