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Provender Nurseries website


Provender Nurseries is a predominantly trade-only cash and carry outlet serving all horticultural professionals throughout the UK.

We produced the original site for them in 2008 under their old name, Wyevale East Nurseries and produced a brand new site for Provender which went live early in 2013. As with many of our sites, it contains varied functionality and a content management system to allow authorised staff at Provender to control various parts of the site:

  • The stock list
  • News
  • Testimonials
  • Job opportunities
  • Fact sheets

The client uses a specialist horticultural database and separate in-house customer database, and we had to ensure that the site was compatible with that and write code to allow Provender to upload current stock lists and customer information to the site.


When Provender looked at the stats for their old site, it became clear that many people were accessing the site via mobile devices. As many of their customers are landscape designers and gardeners this was not surprising. So it was decided that the new site should be made responsive - in other words, it should work on mobile devices as well as the desktop.

This entailed designing it specially to work on mobiles and involved integrating the various menus and navigations on the site into an easy-to-use mobile interface.

Although it looks a completely different site when viewed on mobiles, it's not a matter of designing two sites. As the window in which the site is viewed becomes smaller, our responsive design changes the layout of the site from the desktop version into the version specifically designed for mobiles.

In their own words...

At Provender Nurseries our website is very important to the daily running of our business, as many of our customers place orders online. To have a clean, concise, easy to use website is paramount to the smooth running of our daily operations. With this in mind Novamedia were called in 2007 to advise and help on expanding our website to become more efficient and user friendly. Since then Novamedia have met our needs and requests in a calm, confident and professional manner. Dave is a pleasure to work with and responds to any request, no matter how large, small or irrelevant it may seem in the same patient and efficient manner as always.
Richard McKenna, Managing Director, Provender Nurseries