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Web design and SEO, email marketing, online shops in Bromley, Kent

Want online marketing that really works for you?

We've been established in the Bromley area since 1999 producing websites and online shops and running email marketing campaigns for our clients. But our clients are far and wide - we are trusted from London to New York. Whatever it is you want from your website and online marketing, we can help you to achieve it.

But don't just take our word for it - see what our clients say about us or take a look at our portfolio. If you want a no-obligation chat over a cup of coffee, just call Dave Henson on 01689 822500 or send me an email.

From the Novamedia Portolio

Provender Nurseries

MORE INFO  |  SEE SITE

Provender Nurseries is a predominantly trade-only cash and carry outlet serving all horticultural professionals throughout the UK. We produced the original site for them (under their old name of Wyevale East Nurseries) in 2008 and a new responsively designed website for the new company, Provender, which went live early in 2013.


Munro & Forster

MORE INFO  |  SEE SITE

Munro & Forster is a top independent communications consultancy and have won more than 60 industry awards. Novamedia was asked to re-design their site and the brief was to produce a clean, professional design consistent with the M&F branding guidelines.


Shaw & Sons

MORE INFO  |  SEE SITE

These websites are the largest online shops Novamedia has produced, selling over 22,000 products to both existing Shaw's account holders and to new customers.


Testimonials

We’ve worked with Novamedia for over 10 years, across all of our departments. We’ve always found them to be professional, creative, quick to turn things around and have the ability to interpret briefs straight away. Dave and the team are very friendly and great to work with. We’d happily recommend them to anyone.

Simon Goldsborough, Senior Account Manager Munro & Forster Communications



Novamedia created an entirely new website for us that features some 23,000 products available to buy on-line. Throughout the process, they were very helpful and worked through numerous problems that arose. Their attitude to problem-solving is, in fact, one of their main strengths. They calmly worked through issues as they arose and still produced the site to their original estimate. Dave Henson’s clarity of thought extends to the design and layout of the site, which is clear and easy to navigate. We would recommend Novamedia very highly.

Crispin Williams, Director Shaw & Sons Ltd



In our experience Novamedia have been tremendous. Responsive, fast, always helpful and polite, with a high quality end product. We’ll definitely be using them again.

Martin Moore, Director Media Standards Trust



I first got in contact with Novamedia when we were looking to totally rebuild our website and bring it into the modern world and with Dave's expertise and enthusiasm we were able to have a website that we felt marketed and promoted our business the exact way that we wanted it to. Since then Dave and his team have again rebuilt our site to enable us to not only promote the garden centre but to also sell online, therefore giving us an additional arm to the business. At every stage the Novamedia team have listened to what we want and if there have been obstacles to overcome then they have always come up with solutions. We now have an extremely professional looking website that we are particularly proud of and one that we have a lot of administration control of and with continued involvement from Dave and his team it continues to evolve.

James Evans, Director Ruxley Manor Garden Centre



Updated testimonial received January 2015 following launch of the new BYMT website:

Website looks amazing and very positive feedback received from all. Thank you all so much for your tireless patience and enthusiasm!

Sue Brown, Head of Administration Bromley Youth Music Trust



Thanks to Dave and his team for creating a great end product and website that has received lots of praise and positive comments not only from our clients but also the beauty industry where it was received positively when Perfect 10 were finalists in the Professional Beauty 2012 Awards. Dave's professionalism with ever changing requirements, ideas and 'can we just...' requests was a demonstration of extreme patience of saintly proportions!

Denise Wright, Denise Wright Nails



We have worked with Novamedia frequently over the past few years, using their services for several clients. They are very responsive and can be relied upon to deliver a brief (often at very short notice!). Dave and the team provide a friendly, value for money service.

Sarah Pearson, Senior Account Director Hanover



Novamedia scores top marks for service: totally reliable and 110% committed to getting the job done. We’ve worked with Dave and his team for over 10 years and he is our most trusted supplier.

Julie Flexen, Managing Director Munro & Forster Communications



Dave works on two projects for me - the second as a direct result of performance on the first. He is always helpful and responsive, provides considered solutions and has the endearing quality (often lacking in web people) of consistently explaining things clearly and in a language that the not-so-techie can immediately understand!

Julia Cook, Managing Director StepBack Healthcare Ltd



We have been doing business with Novamedia for nearly fifteen years now and have nothing but compliments regarding the service that we have received from them over the years. During this working relationship we have worked together on many different projects, including website production, development, email marketing and SEO and have found that they frequently exceed our expectations with regards to the quality of the work produced and the efficiency with which they produce it. We would highly recommend Dave and the team at Novamedia to anyone looking to create a new site or develop an existing one.

Steve Brown, eCommerce Manager Geo. F. Trumper Ltd



At Provender Nurseries our website is very important to the daily running of our business, as many of our customers place orders online. To have a clean, concise, easy to use website is paramount to the smooth running of our daily operations. With this in mind Novamedia were called in 2007 to advise and help on expanding our website to become more efficient and user friendly. Since then Novamedia have met our needs and requests in a calm, confident and professional manner. Dave is a pleasure to work with and responds to any request, no matter how large, small or irrelevant it may seem in the same patient and efficient manner as always.

Richard McKenna, Managing Director, Provender Nurseries



Our new ventures at Greenline Plants and Earlswood Plants needed web sites which gave a clear message to their two distinctly different markets. Having worked with Novamedia on our Wyevale Nurseries and Wyevale East web sites I was sure they would deliver what we needed. As a result we have two web sites which are well designed and easy to use, saying what we wanted them to say. The admin modules are brilliant! Dave and the guys at Novamedia are very responsive to our requests for changes, amendments and site development. A great partner to work with!

Doug Reade, Wyevale Nurseries, Greenline Plants and Earlswood Plants



MPB Industries Ltd have used Novamedia for at least 4 years and have always found them helpful, technically competent and pleasant to deal with and we would not hesitate to recommend them for any company requiring website generation or control.

Chris Brown, Chairman MPB Industries



We started our shop in October 2010 and have used Novamedia for all of our marketing including the shop's website, all of the signs in the shop, all our literature and advertising and our online marketing such as the blog and the excellent monthly email marketing campaigns. Their work has been of the highest quality and always on time and, most importantly, highly effective. I would recommend Novamedia to anyone who needs professional marketing and design.

Gary Wright, Director Weald Aquatics



Fantastic service, responding quickly to our requests, often at very short notice. So refreshing to deal with someone like Dave Henson, who is straghtforward and expert in his field.

Barbara, FW Berringer



Over my long career, I have worked with many companies, but Novamedia stands heads above all the others. Their professionalism and project management can only be described as "the best of the best"

Elizabeth Anne 'Betiayn' Tursi, National Chair, Women in Law Empowerment Forum (WILEF)



I had what I thought was an adventurous idea, and Dave and his team at Novamedia made it into reality. I was looking for a personal, local and enthusiastic web designer and I managed to get all three in Dave's team. The structure of my site I thought would be challenging, but the response I always received was "yeah, we can do that". A limited budget but a comprehensive site!

Andy McCartney, Owner Good2Connect



We have been working with Novamedia since 1999 and have always found them to be trustworthy, speedy and efficient so when it came to redesigning and rebuilding the original website we had no hesitation in asking Dave and Robert to do it. They really took the time to listen and understand our needs and made many helpful cost-effective suggestions. The new site looks great and is just what we wanted. Thank you for making it so easy and for your continued patience, efficiency and great customer care. BYMT values its long association with you and is looking forward to continuing this relationship for many years to come.

Sue Brown, Head of Administration Bromley Youth Music Trust



Having worked with many development professionals it was a great pleasure to work with Dave at Novamedia and his team. They were responsive and knowledgeable, well organised and were able to put complex issues across to the music team in a language easy for them to understand. Their patience and professionalism helped the music team get everything they wanted from their website and I know they will feel they would use Novamedia again if they have any further requirements.

Karen Biddle, IT Project Manager, West Sussex County Council



We’ve worked with Novamedia for over 10 years, across all of our departments. We’ve always found them to be professional, creative, quick to turn things around and have the ability to interpret briefs straight away. Dave and the team are very friendly and great to work with. We’d happily recommend them to anyone.

Simon Goldsborough, Senior Account Manager Munro & Forster Communications



The Novamedia Blog

Google's Search Engine Optimisation Starter Guide

Blog post written by Rob Henson | 24 April 2015 | Category: SEO
(23 views)

SEO guide

Back in 2010 Google created its Search Engine Optimisation Starter Guide – a handbook full of information about how to ensure your website achieves and maintains strong search engine rankings. It is still as relevant as it was five years ago and whilst primarily aimed at web designers and agencies, it is nevertheless worth reading if you have your own website and want to know how to get more visitors.

To download a pdf copy, click here 

 This blog post focuses on some of the points within the guide. Firstly, we’ll look at the nitty-gritty of web design – what we can do to ensure your website is optimised for Google and other search engines. Then we’ll look at how content you add to your site can help with your Google rankings. And thirdly, we’ll look at promotion and analysis; how you promote your site, and how you can analyse the results of this promotion.

Technical considerations – or ‘What we do for you’

The basics of SEO (Search Engine Optimisation) are generally hard-baked into the code of your website. The two most basic factors are page titles which are declared using tags and a page’s description, declared using description meta tags.

A good page title will be brief and legible to visitors whilst also containing keywords which you think a potential customer might search for. “John Fish - Catering” might be an accurate page title for a homepage of a catering firm but people will likely search for services in their area, so “John Fish – Catering services in Bromley” would be better. Better still would be to drill-down further, highlight a particular specialism: “John Fish – Corporate and wedding catering services in Bromley”, for example.

Description meta tags carry out a similar function, but allow for more detail and more keywords. They are generally used to describe to a search engine what a page is for (e.g. homepage, about us page, contact page etc.) but there is leeway to include keywords and phrases too. Often the description meta tag will form all or part of the text-snippet under your site when it’s listed in a search engine, so getting it right is important.  

When creating a website we will hard-code title and description meta tags on static pages, and will ensure the website automatically generates them for dynamic content such as news pages. This way you can be confident your site will have the basics of SEO in place.

Intuitive navigation using text links is another technical consideration Google highlights in its Optimisation Starter Guide. Whilst the search engine analyses each page individually (hence the importance of title and description tags on each page), it will try to prioritise important pages and a simple and intuitive navigation hierarchy helps with this.

And what’s good for visitors is good for the search engines. Better navigation will ensure visitors are happy using your site and will at the same time increase the likelihood of Google finding all of your content. This is why planning robust navigation menus is one of the primary considerations when we design a new website.

Lastly, ensuring your website works on all devices is increasingly important. As of 21st April 2015, Google is rewarding websites which are mobile-friendly and penalising those which are not. All websites we build are responsive as a matter of course now – so they work equally well on mobiles as they do on desktop PCs and Google likes this!

Content is King – or ‘What you can do for yourself’

“Interesting sites will increase their recognition on their own”.

This is the first sentence in Google’s Search Engine Optimisation guide, and it’s true! Always bear in mind that increasing your Google ranking isn’t your ultimate goal but the means to an end. Your final goal may be getting more people to read your articles, more people to buy your products, or more people to pick up the phone and contact you. Having new, interesting articles appearing, up to date product descriptions, or content which encourages visitors to get in touch is the way to do this.

And when content creation is done well you end up with a virtuous circle. More content means more keywords for search engines to find, which means more visitors, which means more people sharing your content and trusting you, which incentivises you to create even more new content.

Whilst content creation requires little technical knowledge - just your enthusiasm, time and expertise - it is worth keeping in mind what potential visitors may be searching for and trying to include some of those phrases in your content. Striking a balance is important because you don’t want your articles or product descriptions to read like they were written by a man who’s just swallowed a thesaurus, but equally you should not pass up the opportunity to add key phrases to your content.

One approach may be to break your content into smaller sections, and use the keywords in headings. Creating your content with a dual readership path – allowing people who read in detail and skim readers to understand your salient points is good practice anyway. Using this technique to embed key phrases within headings will only enhance your content as far as search engines are concerned.

No website is an Island

Ten years ago creating a website, adding content and getting it listed in all the major search engines may have been enough to ensure your site stayed ahead of its competitors. However, it is now important that you treat your website as the central part of your marketing strategy but not the only part. Promoting your content offline, on social media, via newsletters and email marketing campaigns is vital if you want to maximise the number of people reading it. And if you run a consumer facing business – a high street shop for example – getting listed on Google Business is vital as it means your business is then shown on Google Maps and you can take advantage of location based search.

(Oh and a quick plug here! We can help with all of these things. We offer bespoke email marketing from design to distribution, can help set you up on Facebook, Twitter and Google Business and design a website which encourage users to share you content, and we also offer design for print services.)

Finally, using tools such as Google Analytics and Google Webmaster Tools can help identify which parts of your site are working well and which aren’t. We add Google Analytics to all sites we create as a matter of course. It allows site owners to see which search phrases are being used to find their site, which pages are getting most hits, whether AdWord campaigns are working effectively, how user behaviour differs between devices and much more.

Optimising website for search engines is a complex and inexact science but our experience with a number of clients over a number of years means we’re in a good position to offer help and advice. So, if you have any questions about this blog post or about Google’s Search Engine Optimisation Starter Guide, don’t hesitate to get in touch.