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StepBack Healthcare
StepBack Healthcare is a highly experienced, truly objective consultancy service for the pharmaceutical industry, healthcare communications agencies, and professional bodies.
The website, created to showcase the work of StepBack Healthcare and its Principal Julia Cook, replaced the existing StepBack Healthcare site.
Although the content remained similar to the original site, Novamedia completely overhauled the design and functionality making it cleaner, easier to read and navigate, more pleasing on the eye with increased use of photographs and more unified in its design elements.
Tech
Unobtrusive code
The simple design of the StepBack Healthcare website and the fact that the content remains largely unchanged from the original site means that compared with, for example online shops, the hard wiring 'under the bonnet' is fairly straightforward.
However, ColdFusion allowed Novamedia to build a simple widget for the homepage which shows a random testimonial each time a user visits the website. This is a small change from the original, static site which we redesigned but it means the homepage looks different each time it is visited as well as giving the important testimonials space on the homepage alongside the introductory text.
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