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Weald Aquatics
Based at Coolings Green & Pleasant in Knockholt, Weald Aquatics supplies pond and aquarium products to the surrounding areas of Sevenoaks, Bromley, Orpington and Keston.
Novamedia was asked to produce a website which marketed the shop and its location, showed the products on sale, and allowed the business to grow a base of local online followers. The latter was achieved through building up a mailing list for keeping in contact with members about special offers and advice, creating for Weald Aquatics a presence on Twitter (@wealdaquatics), and setting up a blog on which the staff can post regular pieces about fish keeping as well as promoting the current offers.
The website also provides another opportunity to display large photos of the colourful fish tanks which prove a great draw to potential customers - and their children!
Tech
Getting social
The Weald Aquatics website isn't an online shop. It is, instead, an online presence for a traditional shop, made of bricks and mortar. The online world is increasingly important for such businesses though as loyal and potential customers spend more of their time in cyberspace. Grabbing their attention and reminding them you're there not only helps boost sales, but it also keeps people interested in what you're doing. Amongst other things, Weald Aquatics uses their Twitter feed to let followers know the best new fish they have in stock each Friday. Those who shop there look forward these updates each week and more sales are made as a result. Not a bad return for a few minutes a day tweeting!
For less frequent, but more in-depth communications, the website has a mailing list sign-up form. Novamedia manages and sends all of Weald Aquatics' mailings (see our Email Marketing page). Lastly, we've set up a blog for Weald Aquatics which is used to give advice on fish keeping and provides a forum for Weald Aquatics' staff to share their knowledge, and further gain customers' trust.
The website ties all these aspects of social media together giving the shop its online face. But, being honest, people will spend more time looking at Twitter or their emails than they will on your website so having a presence in these places is certainly worth the extra effort!
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