Email marketing

We carry out permission-based email campaigns for several of our clients helping them to keep in touch with their subscriber base for various purposes such as

• Invitations to events
• Sending out monthly e-bulletins
• Keeping them informed of communications campaigns

The emails are custom-designed to your requirements and then sent out to your mailing list.

But it doesn't end there. The system we use tracks the emails so that you can get back vital information that will help to increase the effectiveness of your company's marketing. We will then supply you with a full report on the campaign. This is sent back as an Excel file. The tracking includes the following:

• Which emails have been successfully received and which have bounced.
• Which recipients have opened the email.
• Which links in the email each of the recipients has clicked on.
• Who has asked to be unsubscribed from your list.

If required, we can also automatically send a second email to a recipient if they click on a link in the email.

We will ensure that we comply with privacy and data protection law at all times and will ask you to do the same. We can manage your lists for you and will only send emails to those people who have subscribed to the list.

The cost of a campaign is made up of the design of the email shot, the database set-up and the sending. We will always be happy to give you a firm price before proceeding. These are the various elements of an email marketing campaign:

• Design
  The cost of the design of the email depends upon its complexity. A simple text email will be less expensive than a formatted HTML email containing several images.
• Database set up
  The initial cost of setting up your database will depend upon how we receive the data from you and how easy it is to convert it into the format we need. We can supply you with a template and instructions so that you are able to supply us with the data in the required format. Bear in mind that, once the initial database it set up, it is much easier, and therefore cheaper, to add new subscribers for subsequent campaigns.
• Sending
  The cost for sending is worked out on a sliding scale and becomes less costly as the number of recipients increases.
• Tracking
  Once the email is sent out, our system will automatically carry out the tracking of all events associated with the campaign. There is no extra charge for this - it is included in the cost of sending the email.
• Report
  After a fixed time, we will produce the final report from the tracking statistics and send this back to you as an Excel file. The report is colour coded to help you easily identify the actions taken by your subscribers. Again the cost for this is included in the sending price.