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Online marketing
These days your website is just one part of your online presence. On its own it may achieve what it set out to do but it will have much more of a chance if given the 'oxygen of publicity' provided by online marketing.
This can take many forms:
- Search engine optimisation
- Blogging
- Email marketing
- YouTube
- Online advertising
It is important to have an online marketing strategy and this is something we can help with. It is also important to use the tools at your disposal properly. If you don't, at worst it might do more harm than good but it will certainly waste your time and money.
We can advise on a strategy that will work for you and also help you to implement it or even run your online marketing for you.
e.g.
Weald Aquatics
Weald Aquatics was formed in late 2010 and as a young company, has embraced social media and other forms of online marketing. We have advised them on their strategy and they are now using various methods to increase traffic to their website and also physical traffic to the shop. This has been done through the use of Twitter, blogging, YouTube and email marketing.
Email marketing in the case of a local shop has proven to be one of the most effective ways of keeping in contact with existing customers who have joined the Weald Aquatics Club. They are kept informed of shop news and offers, invited to enter competitions or prize draws on a monthly basis and pointed to the excellent blog that is updated regularly and has in-depth information on all things aquatic including videos shot in the shop of some of the featured fish.
| See the Weald Aquatics site |
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