A wide range of products can now be bought and sold
via the web. Setting up an online shop is less costly than a bricks
and mortar equivalent but there are still many things that need
to be taken into consideration before taking the plunge.
As an example of an online shop, take a look at the
site we built for Geo F Trumper the well-known and long-established
gentlemen’s barbers and perfumers in London’s West End.
This site was fully custom-built incorporating all of the features
that Trumpers wanted to include. It has proved to be very successful.
We are in the process of putting together a resource document covering
all of the aspects of online shop production which will be available on this
web site soon. If you would like to have a copy sent to you then
please fill out the form on our Resources page. This
document will cover the considerations shown below.
Online shop considerations
Who should be selling online?
Product criteria
Design and functionality
What should be on the site?
Advantages of a custom built system
Databases required
Administration module
Hosting and security
Standard and secure hosting
Secure certificate
Marketing
Search engine optimisation
Email marketing
Taking payments
Payment Service Providers
Different means of payment
The Euro
Fulfillment
Legal issues
Terms and conditions
Distance Selling Directive
Ecommerce Directive
Automatic email
Contact information
Fraud
Data security / encryption
Data protection
Opt in/out lists
Spam
Tax
VAT
Exporting
The future
Mobile commerc
Resources
link: We are in the process of producing a document 'Selling
online' which goes into detail about the various things
that need to be considered before selling your products online.
If you are interested in receiving a copy when it is published,
please click on the 'GO' button.
Trumpers
An ecommerce-enabled web site produced for
Geo F Trumper. The ecommerce part
of the site was fully custom built. We also added an emailing list
feature allowing Trumpers to keep in contact with their clients
and potential clients.
